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- editors: Phil Baines, Steve Hare
- texts: Steve Hare (forward), Phil Baines , John Miles, Germano Facetti, Romek Marber, Jerry Cinamon, Derek Birdsall, David Pelham, Jim Stoddart
- designer: David Pearson
- publisher: The Penguin Collectors' Society
- publication date: March 2007
- isbn: 9780952740179
- The Penguin Collectors' Society
- The Penguin Collectors' Society: Publications: Penguin by Designers
- CR Blog: Penguin by Designers
- Happy Birthday Penguin
- Victoria and Albert Museum: 70 Years of Penguin Design
- from the publishers website: In June 2005, to coincide with Penguin Books' 70th anniversary, Derek Birdsall, Jerry Cinamon, Romek Marber, John Miles, David Pelham and Penguin Press's current art director Jim Stoddart, all delivered illustrated talks at the V&A on their work designing for Penguin. The day was chaired by the type designer, teacher and graphic designer, Phil Baines. These talks have been edited and collected into a 184-page B-format paperback, with all 250 of the speakers' slides and book covers reproduced in colour. This original, limited-edition book has been designed by the D&AD award-winner David Pearson.
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